The Next Chapter...

by Jaclyn McCabe May 29, 2020 3 Comments



It is with a bittersweet heart that I share with you some exciting news. After much reflection, I have decided to transition away from retail and into full-time self-love coaching. 

Amidst all the tragedy of the pandemic, the quarantine also offered some unexpected gifts. For me, the gift was clarity of what I want to do when I grow up. 

I started on this journey toward radical self-love and body-positive advocacy as a lost twenty-something. Struggling to get my foot into the door of a career in either of my college majors and tired of feeling less than while shopping, I opened my first boutique. 

Wow! What a journey! My twenty-something self could have never predicted the life filled with self-love and magical moments these past 14 years have provided me. 

Eight years in the French Quarter, feeling like a kid in my mom's closet, drinking champagne, dressing women from all over the world, and falling in love with fashion. Next, there was a whirlwind hiatus to the West Coast, where I learned who I was—and more importantly, I actually liked myself. In Los Angeles, I also got on-the-ground training in fashion production and discovered the power of a trusted lady krewe. 

When I came back home, I had the opportunity to do retail differently. I wanted Jaci Blue to feel like walking into your best friend's closet: fresh, trendy, warm, and loving. In addition to selling fabulous clothes that actually fit, I wanted to plant the seeds of self-love.

I couldn’t be prouder of my tenure at Jaci Blue. 

We twirled in beautiful dresses, tried on jumpsuits for the first time, and slid our backsides into the perfect jeans. We embraced ourselves over pizza and gathered to watch Hulu tell our story. We danced front row with Lizzo, got our feelings hurt, and found support in the plus-size lady krewe. We met great feminist minds, balanced on our yoga mats, and made friends while jiggling in our swimsuits.

I wouldn't change a thing—namely, I would never give up the chance to have met each of you. 

And although I will no longer be selling clothes, I'm not going anywhere. I will still be championing plus-size women, advocating for body positivity, and showing you how to love yourself. I am simply taking the mission out of the dressing room and into the coaching arena. 

Feeling beautiful in a new dress for a night out is excellent—and also, it doesn't create lasting change. I am passionate about helping plus-size women dig deeper and learn to love themselves wholeheartedly and forever. 

I want to help you fall madly in love with the marvelously made you. And for myself? Honestly, I want to learn what it's like to have a weekend. 

Starting today, Jaci Blue will be offering deep discounts as I prepare to close the store and focus on my coaching practice. Please pass by and tell me about your unexpected quarantine gifts while you load up on sale goods.

Oh, and one last thing—I still believe plus-size boutiques are necessary in this world. That's why this feels so bittersweet. If you have the tiniest inkling that plus-size fashion might be the next chapter for you, hit me up and we can discuss buying possibilities. Because really, just like you, I'm saying, "Where in the hell am I going to shop now?"

Jaclyn McCabe
Jaclyn McCabe


3 Responses

Brandy Hall
Brandy Hall

June 11, 2020

I fell on love with your store the first time I wondered into it! My husband was shopping for hats several doors down. I never felt so happy, excited and proud to be plus sized. Finding bras that actually fit!!!!!! Clothing that was made for me. It became my favorite place to shop in Nola. I will definitely miss your kindness and smiling face along with all the positive things you said to me while trying on different styles. I swear you have me the confidence to wear things I never thought I would be able to in a million years. I’m so happy for you that you found your true life’s calling. Your store ALWAYS made me feel proud to be plus sized.

Fontella Turner
Fontella Turner

June 11, 2020

Hello! Jaclyn McCabe, my name is Fontella Turner I am from St. Louis Mo. I became a fan of your beautifully chic boutique designed with Me a plus size Babe in mind… for that I say thank you for the first part of your journey!!! I was sincerely sad to hear you were closing the doors to your fabulous boutique and yes, your online presence will be greatly missed! How I met Jaci boutique well, I stumbled across your location four years ago while visiting the New Orleans fashion /market district. Upon my visit I was able to truly admire your decor, the pretty painted purple walls, the well-organized space, well sought-after fashion, handpicked garments choose for us plus size women that were true to size. I am glad to know that your journey will continue to help plus and curvy women to dig deep and learn to love and accept ourselves/themselves beyond the layers of pretty, cute and comfortable clothes. January 2020, I decided to love myself deeply and to help teens and women do the same by empowering then to let them know its ok to love themselves dress cute and embrace their flaws. Which caused me to act up a hidden purpose and desire to launch the Chubbie Kute Closet, LLC which is a virtual plus size boutique for teens and women size 14-6xl. I have been scratching my head and researching every corner of the internet trying to learn about drop shipping and other ideas; however, I need direction for us plus size cuties. I like well-designed clothes and really want to steer clear the international cheap market…I prefer quality merchandise over quantity merchandise, as you stated in your closing remarks you must have a great place where you can shop as well. I really would like your help if you are able. Best Wishes on all your future endeavors, thanks for being a great light and encouragement for the plus size community.
Fontella T. Turner
Phone: 314.873.7943
Chubbie Kute Closet, LLC

Leona Fowler
Leona Fowler

June 11, 2020

Add me to all the oh wow lists of: you’re closing!?!; excited for your next journey!!!; and especially the thank you list for your commitment and joy in what you’ve done and will be doing!!! With out you I would have never found the bra that fit my G42 girls!! And the best dresses that still make me smile even when I see them hanging in my closet – especially the sleeveless one – not embarrassed any more even at 62 now!!
Leona Fowler

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Size Chart

Clothing Chart

How to Measure

Measure around your body under your arms and over the fullest part of your bust.

Measure around your body at your natural waistline. Keep the measuring tape comfortably loose.

Measure around the fullest part of your hips, placing the tape around midway between your crotch and belly button.

Take a pair of pants that fit you well and lay them flat. Measure the distance along the inner seam between the crotch and the hem.


Bra - How to Measure

Step 1: Measure your band size.

With your bra on, measure firmly around your rib cage, underneath your breast. The measuring tape should be parallel with the ground. Please reference chart below for band measurements.

Step 2: Measure your cup size.

With your bra on, measure the fullest part of your bust. This works best with a non-padded bra. Make sure the tape is taut and straight. 

Step 3: Calculate your bra size.

Subtract your band measurement from your cup measurement. Generally, for each inch in difference, the cup goes up by one size.
Range 29"–32" 33"–34" 35"–39" 39"–41" 42"–43" 44"–45"
Size 34 36 38 40 42 44


Step 1: 33" = 36 Band

Step 2: 38"

Step 3: 38" - 33" = 5", which is an E cup size in Prima Donna or DD in Elomi

Step 4: Refer to Sister size chart to see equivalent cup sizes by brand

All sizes are UK SIZE

Sister Size Chart

PrimaDonna Elomi

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